CONFIG_ARCH_AT91SAM9G10 is not available for thedefaultarchitecture x86.
Result is shown for architecture arm

AT91SAM9G10

modulename: at91sam9261_devices.ko

configname: CONFIG_ARCH_AT91SAM9G10

Atmel AT91 Processor Devices for non DT boards
└─>AT91SAM9G10
In linux kernel since version 2.6.32 (release Date: 2009-12-02)  
source code:
arch/arm/mach-at91/at91sam9261_devices.c

is selected by
CONFIG_MACH_AT91SAM9G10EK