CONFIG_ARCH_CEIVA is not available for thedefaultarchitecture x86.
Result is shown for architecture arm

CEIVA

modulename: ceiva.ko

configname: CONFIG_ARCH_CEIVA

Linux Kernel Configuration
└─>CLPS711X/EP721X Implementations
└─>CEIVA
In linux kernel since version 2.6.12  
Say Y here if you intend to run this kernel on the Ceiva/Polaroid
PhotoMax Digital Picture Frame.

source code:

is selected by
CONFIG_FB_EPSON1355